New home shopping service Viva Vitality provides health and wellness solutions for the over-60s

With the pandemic having strengthened consumers’ need to pursue healthier lifestyles, multi-channel retail group Scotts & Co. has launched a new home shopping service called Viva Vitality which will specialise in health and wellbeing solutions for the over-60s.

Scotts & Co. says Viva Vitality aims to set a new standard of home shopping for health and wellness products, devices and solutions for the over-60s.

The Viva Vitality catalogue and online business ( brings together a specially curated range of products and solutions designed to meet the health and wellbeing needs of a ‘senior’ audience whose focus is increasingly on health and the maintenance of an ‘independent living’ lifestyle.

Hundreds of items in the Viva Vitality collection are classified by multiple different health conditions. This is designed to make it easier for individuals to quickly access products that are relevant to their needs. Categories include Vision, Hearing, Mobility, Pain Management, Stress & Anxiety, Relaxation, Posture & Support, Footcare, and Sleep.

There is also a dedicated Viva Vitality store for vitamins and other supplements.

In addition, Viva Vitality offers health monitoring devices and safety aids for the kitchen and bathroom, as well as innovative solutions for gentle exercise, improving memory, and keeping your brain active.

Significantly, many Viva Vitality items are exempt from VAT for individuals who suffer from a registered disability or chronic illness. This means qualifying customers are able to save 20% on the cost of solutions that address their condition—thus increasing the affordability of products such as adaptive clothing, mobility aids, and items specifically designed to help people with conditions such as Arthritis and Parkinson’s disease.

Later this month, Scotts will mail a 64-page ‘VIP Preview’ edition of the Viva Vitality catalogue direct to 750,000 of its ‘senior’ customers. A free copy of the catalogue can also be requested online at

Nigel Swabey, CEO of Scotts & Co., says: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare and wellbeing. The launch of Viva Vitality will enable us to take our approach to this market to a new level—with holistic solutions that are grounded in scientific evidence.”

Sarah Boyle, Group Brands Director at Scotts & Co., says: “Viva Vitality looks at the customer as a whole person and takes into account all of the challenges they may face during their day. That’s why our Viva Vitality team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.”

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