With the 6th National Nourish awards taking place in London in just over a month’s time (Sept 29th), founder Diana Babics is very proud of the influence Nourish has been able to provide functional foods & drinks that place as much emphasis on ‘nutritional wealth’ as they do taste texture.
Indeed, since the inaugural year in 2017 when Deborah Meaden acted as both a Nourish brand ambassador and category judge, Nourish has grown exponentially (4x more entrants Vs 2017) to become the beacon awards for any leading edge food or drinks brand that prioritises clean-deck ingredient decks and nutritional integrity in tandem with sublime taste.
The 2023 the London awards welcomes ex-international footballer and turmeric shot pioneer, Thomas Hal Robson-Kanu, as its keynote speaker, providing yet further proof that this inimitable wellbeing award is going from strength-to-strength.
In the seven years Nourish has been pro-actively promoting the nation’s latest healthier living food & drink heroes, Diana has seen countless NEW food trends come and go and can provide a telling insight regarding what’s hot at this moment in time.
Leading Food Trends 2022-23
Medicinal mushrooms: revered for their stress-relieving, mood boosting and cognition enhancing properties, I’ve been overwhelmed by the explosion of better-for- you products (hot beverages, chocolate bars and snacks) that contain Reishi, Shiitake or Cordyceps mushrooms.
Turmeric: Today very much part of the health and wellbeing furniture with a good-for-you reputation that harks back to ancient times. Be it tasty shots or energy balls, turmeric continues to build an ardent following amongst those seeking out its anti-inflammatory, anti-depressant and memory-boosting properties.
Honey: continues to enjoy a real renaissance (sometimes with the addition of CBD) as a sweet treat with raw honey increasingly admired for being a great antioxidant source with peerless anti-bacterial properties. Elsewhere Low Carb and ketogenic have not only grown up but exploded since Lockdown as their capacity to tackle both obesity and type 2 diabetes becomes increasingly apparent.
Perhaps most surprisingly of all has been Ready Meal’s redemption. Historically pigeonholed as lazy, unhealthy junk food, some brands are now reframing this convenience-led category with unprocessed food heroes made solely from sublime natural ingredients.
‘I’m extremely proud of the voice my team and I have given brands who’ve needed help showcasing their great work,’ concludes Diane. ‘With the global wellbeing movement now more influential than ever, Nourish’s voice will only get louder!’
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